Marketing real estate is not an easy task to do, even for reputable brokerage firms. This is mainly due to the nature of the product, its high cost, inherent uniqueness(location) and utility. Ones a person has a house, chances are he will not be interested in a new one or if he is interested, he may not be able to afford it due to his monthly payments for his current house/lot or the location may not be according to his preference.
Almost anyone can reserve for a property, especially for the low to the medium-cost housing projects. But to pay for the full down payment and pay the monthly amortization religiously is another matter. Many buyers of low-cost houses, who reserve their chosen unit, are ignorant or inattentive of the schedule of their payment and submission of documents. So in practice a lot of people who reserve have their reservation payments forfeited. In times of crisis, even some rich buyers had their reservations forfeited. So after a few months or so, projects that have been advertised as “sold-out” will have re-openings.
So it is very important to qualify the potential buyers for a particular property. They may be very interested in the property, but they don’t have the necessary documents or cash to purchase it. some people just reserve relatives abroad or from other source. In practice these are the cases that most developers usually encounter in low-cost housing projects.
Other prospective buyers in low-cost housing just go with the broker or agent on a site tour. And that’s about it; they just want to have a “free” trip or picnic to a provincial location, where they can get away from the daily grind of Manila with free snacks. After visiting the place, they are really not interested and they just give a lot of excuses, such as that they need their husbands to be with them or that the place is too far.
The potential buyers of properties can be an end-user, investor or a speculator. The three basic things that the potential buyers are looking for are the location of the property, financing scheme and type of development. The primary element that the buyer is looking for in a property will depend on what type of buyer he is. But if all really depends on their motives and financial capacity. So a canned approach to real estate will simply not work in most cases, since you are dealing with individuals with distinct idiosyncrasies, preferences, motives and backgrounds. So each prospect will have to have a different sales approach.
Almost anyone can reserve for a property, especially for the low to the medium-cost housing projects. But to pay for the full down payment and pay the monthly amortization religiously is another matter. Many buyers of low-cost houses, who reserve their chosen unit, are ignorant or inattentive of the schedule of their payment and submission of documents. So in practice a lot of people who reserve have their reservation payments forfeited. In times of crisis, even some rich buyers had their reservations forfeited. So after a few months or so, projects that have been advertised as “sold-out” will have re-openings.
So it is very important to qualify the potential buyers for a particular property. They may be very interested in the property, but they don’t have the necessary documents or cash to purchase it. some people just reserve relatives abroad or from other source. In practice these are the cases that most developers usually encounter in low-cost housing projects.
Other prospective buyers in low-cost housing just go with the broker or agent on a site tour. And that’s about it; they just want to have a “free” trip or picnic to a provincial location, where they can get away from the daily grind of Manila with free snacks. After visiting the place, they are really not interested and they just give a lot of excuses, such as that they need their husbands to be with them or that the place is too far.
The potential buyers of properties can be an end-user, investor or a speculator. The three basic things that the potential buyers are looking for are the location of the property, financing scheme and type of development. The primary element that the buyer is looking for in a property will depend on what type of buyer he is. But if all really depends on their motives and financial capacity. So a canned approach to real estate will simply not work in most cases, since you are dealing with individuals with distinct idiosyncrasies, preferences, motives and backgrounds. So each prospect will have to have a different sales approach.
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