The developers give the exclusive marketing rights to one company so that they can impose sales quotas in a given period that is written in a contract. If the exclusive marketer cannot fulfill the contract then, another brokerage firm can replace them. It is also easier for the developer to communicate his goals and policies with one brokerage firm than with many firms.
The exclusive marketer will do all the required conceptual and actual pre-selling activities, advertising, brochure design, leaflet “saturation drives”, promotions, tripping of buyers to the site, explanations, assisting in the loan requirements, briefing and training of brokers and their agents and sometimes collection of payments to be remitted to the developer.
The exclusive marketer will do all the required conceptual and actual pre-selling activities, advertising, brochure design, leaflet “saturation drives”, promotions, tripping of buyers to the site, explanations, assisting in the loan requirements, briefing and training of brokers and their agents and sometimes collection of payments to be remitted to the developer.
The competition is very stiff in the exclusive marketing arena. Only a handful of firms and individuals have made a name for a themselves in this area. It would be very difficult if not impossible for new firms to compete head-on against the pioneers and giants in this field.
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