Other Marketing Set-up

A developer employ the marketing services of lead brokers. Lead brokers are usually employed in the low-cost up to the middle-cost housing projects by the owner/developer. Lead brokers are firms or individuals who have proven themselves in the selling field and together with other selected brokers they act as mini-exclusive marketing brokers for the developers. They also get override commissions from the firms, brokers and agents. They accredit and orient to sell under their umbrella, just like exclusive brokers they have sales quotas to meet.

If the services of head brokers are also not used, then all brokers are of equal status. The commission rate is basically the same, the rate can go up if the broker/s consistently sell more units in a particular project. There are no sales quotas and sales loyalty required for these freelance brokers. The developers give some incentives and support for these brokers so that they will sell more. The usual support given are: the free use of tripping vehicles when the broker has a prospective group or corporate buyers to see the project site, financial incentive when a reservation is made.

In practice, developers all commonly use exclusive marketers, lead brokers and freelance brokers for various projects. But there are also developers who have their own in-house brokers. So they don’t use the services of outside brokers for selling their projects.